The U.S. ad business in July scored its biggest job gains in a year, while the overall economy added just 73,000 jobs. Among today’s creative highlights, Pringles and Totino’s Pizza Rolls unveil Super ...

A new analysis from WARC finds a strong relationship between highly awarded creative work and advertising effectiveness.

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leader in data and AI for marketing, today announced the launch of Ad Studio, designed to help marketers create high-quality, on-brand ads at scale. As ...

Meta ad "creative fatigue" is driving up CPAAccording to the Tinuiti Q2 2026 Digital Ads Benchmark Report, Meta ad CPMs rose ...

EDO, the TV outcomes company, and Vidmob, the leading creative data company, today revealed findings from a joint study identifying the creative elements that drive successful Super Bowl ad ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...